Aggarwal, Madhuri <br/><br/>
Advertising marketing and sales management / 
Madhuri Aggarwal. 
 - x, 294 pages ;  25 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/>1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management 
<br/><br/><label>ISBN: </label>9789395577663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Sales management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5823  / A34 2025