Advertising marketing and sales management
Aggarwal, Madhuri
creator
text
2025
monographic
eng
x, 294 pages ; 25 cm.
1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management
Madhuri Aggarwal.
Includes index
Includes bibliographical references
Advertising
Management
Sales management
Marketing
HF 5823 A34 2025
9789395577663
260326
20260410135147.0