TY  - BOOK
AU  - Aggarwal,Madhuri
TI  - Advertising marketing and sales management
SN  - 9789395577663
AV  - HF 5823 A34 2025
PY  - 2025///
CY  - New Delhi, India
PB  - Paradise Press
KW  - Advertising
KW  - Management
KW  - Sales management
KW  - Marketing
N1  - Includes index; Includes bibliographical references; 1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management
ER  -