Consumer behavior : understanding consumers in a digital landscape /
Jean-Eric Pelet.
- xv, 325 pages ; 25 cm.
Includes index
Includes bibliographical references
1. Understanding consumer behaviour in the digital age ; The evolution of consumer behaviour ; Sensory stimulation through connected objects ; Navigating the IoT landscape in the service industry ; Sensory marketing and human–computer interaction ; Augmented reality: a ‘still in progress’ technology ; Print media: crafting narratives in ink ; The impact of technology on consumer behaviour ; E-commerce and online shopping: a new way to consume ; The influence of social media on consumer decision making -- 2. The new era of consumer needs and motivations ; Changing consumer needs in the digital world ; Shifts in consumer demographics ; Evolution of the World Wide Web: from Web 1.0 to Web3 ; The impact of digital technology on consumer needs ; The influence of personalization on consumer motivations ; User experience in m-commerce ; The role of sustainability in consumer decision-making -- 3. Psychological and social dynamics in digital consumer behaviour ; The power of online reviews and ratings ; Exploring virtual reality and augmented reality in consumer perception ; Consumer reception and adoption of VR/AR ; Prospects of VR/AR in retail ; The dynamics of influencer marketing in shaping consumer perceptions -- 4. The science of digital learning and memory ; The role of artificial intelligence in personalized learning ; Creative and cultural industries in the era of AI ; How AI customizes consumer learning experiences ; Enhancing consumer memory through gamification ; Understanding the impact of personalized recommendations on consumer behaviour ; Personalization and privacy concerns -- 5. Building brand loyalty in the digital age ; The power of brand advocacy and user-generated content ; Leveraging social media for building brand communities ; Strategies for creating emotional connections with consumers ; Measuring emotional connection -- 6. The digital consumer decision-making process ; The influence of big data on consumer decision-making ; Consumer behaviour and emerging technologies ; Understanding the role of chatbots and virtual assistants in consumer decision-making ; Blockchain and consumer trust ; The impact of user experience design ; Consumer behaviour and sustainable innovation: a transformative approach -- 7. Advancing consumer experiences in the digital world ; The role of augmented reality in retail experiences ; Strategies for creating seamless omnichannel experiences ; Voice commerce -- 8. The power of online communities and social influence ; The impact of online communities on consumer behaviour ; The multidevice consumer journey ; The psychology of social influence in consumer decision-making ; Effective social media strategies for increasing engagement -- 9. Ethical considerations in the digital consumer landscape ; Addressing privacy and data security concerns in the digital world ; Digitization of route management ; How brands can address privacy concerns ; Promoting ethical marketing practices in the age of personalization ; The role of corporate social responsibility in influencing consumer behaviour -- 10. The future of consumer behaviour in the digital era ; Emerging technologies and their impact on consumer behaviour ; Quantum computing and consumer behaviour: a new frontier ; The rise of voice commerce and Internet of Things in consumer decision-making ; Anticipating and adapting to changing consumer behaviour trends