01262nam a22002657a 4500 OSt 20260509104144.0 260428t2025 |||||||| |||| 00| 0 eng d 9786214272020 FIL HF 5415.32 G37 2025 Garcia, Lorma S.P. Consumer behavior : dynamics, dimensions, & models / Lorma S.P. Garcia and Ernesto H. Mendoza. Second edition Quezon City : Unlimited Books, 2025. xii, 403 pages ; 26 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references ch. 1. Introduction to the study of consumer behavior -- ch. 2. Market research and consumer behavior -- ch. 3. Market segmentation and positioning -- ch. 4. Roles and issues in advertising -- ch. 5. The consumer decision-making process -- ch. 6. Models of consumer behavior -- ch. 7. Psychological influences on consumer decision making -- ch. 8. Sociological influences on consumer decision making -- ch. 9. Diffusion and innovation. Consumer behavior Market segmentation Author Mendoza, Ernesto H. lcc BK EAC Cavite-FIL 99593 99593 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-FIL 2026-03-09 765.00 0 FIL HF 5415.32 G37 2025 ML19480 2026-05-28 00:00:00 765.00 2026-04-28 BK