TY  - BOOK
AU  - Garcia,Lorma S.P.
AU  - Mendoza,Ernesto H.
TI  - Consumer behavior: dynamics, dimensions, & models 
SN  - 9786214272020
AV  - FIL HF 5415.32 G37 2025
PY  - 2025///
CY  - Quezon City
PB  - Unlimited Books
KW  - Consumer behavior
KW  - Market segmentation
N1  - Includes bibliographical references; ch. 1. Introduction to the study of consumer behavior -- ch. 2. Market research and consumer behavior -- ch. 3. Market segmentation and positioning -- ch. 4. Roles and issues in advertising -- ch. 5. The consumer decision-making process -- ch. 6. Models of consumer behavior -- ch. 7. Psychological influences on consumer decision making -- ch. 8. Sociological influences on consumer decision making -- ch. 9. Diffusion and innovation
ER  -