000			01468nam a22002537a 4500
003			OSt
005			20260722112427.0
008			260710t2025 |||||||| |||| 00| 0 eng d
020			_a9789815243239
050			_aP 90 _bB53 2025
100			_aBiagi, Shirley
245			_aMedia/impact : _ban introduction to mass media / _cShirley Biagi
250			_aThirteenth edition.
264			_aAustralia ; _bCengage , _c2025.
300			_axxvi, 387 pages : _bcolored illustrations ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
504			_aIncludes bibliographical references
505	0		_asn. I. Mass media industries. ; 1. Mass Media and Everyday Life. ; 2. Books: Rearranging the Page. ; 3. Newspapers: Mobilizing Delivery. ; 4. Magazines: Chasing the Audience. ; 5. Music: Streaming Sounds. ; 6. Radio: Riding New Waves. ; 7. Movies: Digitizing Dreams. ; 8. Television: Switching Channels. ; 9. Digital Media: Widening the Web. -- sn. II. Selling the message. ; 10. Advertising: Catching Consumers. ; 11. Public Relations: Promoting Ideas. -- sn. III. Focusing the message ; 12. News and Information: Staying Connected. ; 13. Social and Political Issues: Shaping the Arguments. ; 14. Law and Regulation: Reforming the Rules. ; 15. Ethics: Taking Responsibility. ; 16. Global Media: Communicating Change.
650			_aMass media
942			_2lcc _cBK _kEAC Cavite-FOR
999			_c100063 _d100063