000 00443nam a2200121Ia 4500
008 230508s1999 xx 000 0 und d
050 _aHF 5821 A681 1999
100 1 _aArens, William F.
245 1 0 _aContemporary advertising 7th ed.
_cArens, William F.
247 _aContemporary advertising 7th ed._HF 5821 A681 1999_Arens, William F._1999
264 _a[Place of publication not identified] :
_bMcGraw-Hill Irwin,
_c1999.
942 _2lcc
_cBK
999 _c21641
_d21641