000 00452nam a2200121Ia 4500
008 230508s2012 xx 000 0 und d
050 _aHF 5415 K87 2012
100 1 _aKurtz, David
245 1 0 _aPrinciples of contemporary marketing 15th ed /
_cKurtz, David.
247 _aPrinciples of contemporary marketing 15th ed_HF 5415 K87 2012_Kurtz, David_2012
264 _a[Place of publication not identified] :
_bCengage Learning,
_c2012.
942 _2lcc
_cBK
999 _c28168
_d28168