| 000 | 00794nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 230719s2000 xx 000 0 und d | ||
| 020 | _a324006616 | ||
| 050 | _aHF 5821 O34 2000 | ||
| 099 | _a13025 | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 | 1 | 0 |
_aAdvertising/ _cO'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. |
| 591 | _a/O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. | ||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 250 | _a2nd edition | ||
| 264 |
_aCincinnati, Ohio _bSouth-Western College Publishing, _c2000. |
||
| 300 | _axxxvii, 694 pages | ||
| 521 | _aMASSCOM | ||
| 590 | _aSCHOOL OF ARTS, SCIENCES AND TEACHER EDUCATION | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planninng | ||
| 942 |
_2lcc _hH _iHF _cCIRC |
||
| 999 |
_c84448 _d84448 |
||