000			02215nam a2200277Ia 4500
008			230719s2017 xx 000 0 und d
020			_a978-1-305-50000-6
050			_aHD 59 N478 2017
099			_a17768
100			_aNewsom, Doug
245	1	0	_aPublic relations writing/ _cNewsom, Doug ; Haynes, Jim.
591			_a/Newsom, Doug ; Haynes, Jim
700			_aHaynes, Jim
250			_aEleventh edition
264			_aAustralia _bCengage Learning, _c2017.
300			_axx, 362 pages : _billustrations ; _c23 cm.
500			_aIncludes bibliographical references and index. ; Reaccession from 27245.
505			_aPart 1. PR writing : role and responsibility. Public relations and the writer -- Ethical and legal responsibilities of the PR writer. Part 2. Writing principles. Writing to clarify and simplify the complex : style and content _xGrammar, spelling and punctuation -- Social media writing. Part 3. Preparing to write. Research for the public relations writer -- Writing to persuade. Part 4. Writing for select audiences. Media kits, media pitches, backgrounders and columns -- Writing for public media -- Email, memos, letters, proposals and reports -- Newsletters -- Magazines and brochures -- Speeches, presentations and other orally delivered messages. Part 5. Writing in turbulent times. Crisis communication
520			_aProviding the best of practical tools, real-world examples and proven theories, Public relations writing : strategies & structures, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media
521			_aAS
590			_aGRADUATE SCHOOL
650			_aBusiness writing.
650			_aPublic relations _xAuthorship.
650			_aPublic relations.
942			_2lcc _hH _iHD _cGS
999			_c89191 _d89191