| 000 | 01003nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20240111135957.0 | ||
| 008 | 240111b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266261503 | ||
| 050 |
_aHF 5415.2 _bE87 2024 |
||
| 100 | _aHair, Joseph F. | ||
| 245 |
_aEssentials of marketing research / _cJoseph f. Hair, David J. Ortinau and Dana E. Harrison. |
||
| 250 | _aSixth edition | ||
| 264 |
_aNew York : _bMc Graw Hill , _c2023. |
||
| 300 |
_axx, 428 pages : _c26 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results. | ||
| 700 |
_4Authors. _aOrtinau, david J. |
||
| 700 |
_4Authors. _aHarrison, Dana E. |
||
| 942 |
_2lcc _cBK _kEAC Cavite-FOR |
||
| 999 |
_c94409 _d94409 |
||