| 000 | 00906nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240113135251.0 | ||
| 008 | 240113b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781265226565 | ||
| 050 |
_aP 90 _bB284 2023 |
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| 100 | _aBaran, Stanley J. | ||
| 245 |
_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran |
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| 250 | _aTwelfth edition | ||
| 264 |
_aNew York : _bMc Graw Hill , _c2023. |
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| 300 |
_axxii, 402 pages : _bcolored illustration _c27 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index. | ||
| 505 | _aPt. 1 Laying the groundwork -- Pt. 2 Media, media industries and media audiences -- Pt. 3 Strategies communication industries -- Pt. 4 Mass-mediated culture in the information age. | ||
| 650 | _aMass communication | ||
| 942 |
_2lcc _cBK _kEAC Cavite-FOR |
||
| 999 |
_c94446 _d94446 |
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