000			01081nam a22002417a 4500
003			OSt
005			20240130144710.0
008			240130b |||||||| |||| 00| 0 eng d
020			_a9781265092252
050			_aSHS HD 30.3 A74 2023
100			_aArgenti, Paul A.
245			_aCorporate communication / _cPaul A. Argenti
250			_a8th edition.
264			_aNew York, NY : _bMcGraw Hill , _c2023.
300			_axxii, 262 pages : _billustrations ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes bibliographical references and index.
505			_ach.1 The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8 Investor relations -- ch.9 Government relations -- chn.10 Crisis communication.
650			_aCommunication in Management
942			_2lcc _cBK _kEAC Cavite-SHS
999			_c94495 _d94495