| 000 | 02389nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240423103705.0 | ||
| 008 | 240423b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266158216 | ||
| 050 | _aSHS HF 5718 C36 2024 | ||
| 100 | _aCardon, Peter W. | ||
| 245 |
_aBusiness communication : _bdeveloping leaders for a networked world / _cPeter W. Cardon |
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| 250 | _a5th edition. | ||
| 264 |
_aNew York : _bMcGraw Hill , _c2024. |
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| 300 |
_axxix, 604 pages : _bcolor illustrations ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _apt.1 Introduction to business communication -- Establishing credibility -- pt.2 Principles of interpersonal communication -- Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Inclusion in a diverse workplace -- Global communication -- pt.3 Principles for business messages -- Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Collaboration tools and social media for business communication -- pt.4 Types of business messages -- Routine business messages -- Persuasive messages -- Bad-news messages -- pt.5 Reports and presentations -- Research and planning for business proposals and reports -- Completing business proposals and business reports -- Planning presentations -- Delivering Presentations -- Employment communications. | ||
| 520 | _a"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher. | ||
| 650 | _aBusiness Communication | ||
| 942 |
_2lcc _cBK _kEAC Cavite-SHS |
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| 999 |
_c94737 _d94737 |
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