| 000 | 00994nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240426142716.0 | ||
| 008 | 240426b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781774697122 | ||
| 050 | _aSHS HF 5415 P65 2024 | ||
| 100 | _aPolicarpio, John Ericson A. | ||
| 245 |
_aPrinciples of marketing / _cJohn Ericson A. Policarpio |
||
| 264 |
_aBurlington, Canada : _bToronto Academic Press , _c2024. |
||
| 300 |
_axiii, 233 pages : _bcolor illustrations ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aMarketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing. | ||
| 650 | _aMarketing | ||
| 942 |
_2lcc _cBK _kEAC Cavite-SHS |
||
| 999 |
_c94786 _d94786 |
||