| 000 | 00866nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240920134156.0 | ||
| 008 | 240920t2024 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266090608 | ||
| 050 |
_aHF 5823 _bB45 2024 |
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| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch |
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| 264 |
_aNew York, NY : _bMcGraw Hill, _c2024. |
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| 300 |
_axvii, 759 pages : _bcolored illustration ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising _xBrand name products |
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| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 700 |
_4Author. _aBelch, Michael A. |
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| 942 |
_2lcc _cBK _kEAC Cavite-FOR |
||
| 999 |
_c96538 _d96538 |
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