| 000 | 00725nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241014103451.0 | ||
| 008 | 241014t2024 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781529773699 | ||
| 050 | _aP 96 K86 2024 | ||
| 100 | _aKung, Lucy | ||
| 245 |
_aStrategic manegement in the media : _btheory to practice / _cLucy Kung |
||
| 250 | _aThird edition | ||
| 264 |
_aUnited Kingdom : _bSage, _c2024. |
||
| 300 |
_axvii, 262 pages ; _c28 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 |
_aMass media _xManagement |
||
| 650 | _aStrategic planning | ||
| 942 |
_2lcc _cBK _kEAC Cavite-FOR |
||
| 999 |
_c96675 _d96675 |
||