| 000 | 00923nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241106140413.0 | ||
| 008 | 241105t2024 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266114762 | ||
| 050 |
_aHF 5415.3 _bM68 2024 |
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| 100 | _aMothersbaugh, David L. | ||
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid L. Mothersbaugh, Susan Bardi Kleiser, and Del I. Hawkins. |
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| 250 | _aFifth edition | ||
| 264 |
_aNew York : _bMcGraw Hill, _c2024. |
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| 300 |
_axxiii, 824 pages : _bcolored illustrations ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | _aConsumer behavior. | ||
| 650 | _aMarketing. | ||
| 700 |
_4Author. _aKleiser, Susan Bardi. |
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| 700 |
_4Author. _aHawkins, Del I. |
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| 942 |
_2lcc _cBK _kEAC Cavite-FOR |
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| 999 |
_c96875 _d96875 |
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