| 000 | 01206nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260410135147.0 | ||
| 008 | 260326t2025 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789395577663 | ||
| 050 |
_aHF 5823 _bA34 2025 |
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| 100 | 1 | _aAggarwal, Madhuri | |
| 245 | 1 | 0 |
_aAdvertising marketing and sales management / _cMadhuri Aggarwal. |
| 264 |
_aNew Delhi, India : _bParadise Press, _c2025. |
||
| 300 |
_ax, 294 pages ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 505 | 0 | _a1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management | |
| 650 | 0 |
_aAdvertising _xManagement |
|
| 650 | 0 | _aSales management | |
| 650 | 0 | _aMarketing | |
| 942 |
_2lcc _cBK _kEAC Cavite-FOR |
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| 999 |
_c99472 _d99472 |
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