Principles of marketing / John Ericson A. Policarpio
Material type:
TextBurlington, Canada : Toronto Academic Press , 2024Description: xiii, 233 pages : color illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781774697122
- SHS HF 5415 P65 2024
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | EAC Library Cavite EAC Cavite-Senior High School Library | SHS HF 5415 P65 2024 (Browse shelf(Opens below)) | Available | SHS1374 |
Includes bibliographical references and index.
Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing.
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