Principles of marketing / (Record no. 94786)

MARC details
000 -LEADER
fixed length control field 00994nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240426142716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240426b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781774697122
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number SHS HF 5415 P65 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Policarpio, John Ericson A.
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. John Ericson A. Policarpio
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Burlington, Canada :
Name of producer, publisher, distributor, manufacturer Toronto Academic Press ,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 233 pages :
Other physical details color illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix EAC Cavite-Senior High School Library
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Senior High School Library 01/09/2024 6048.00   SHS HF 5415 P65 2024 SHS1374 02/24/2025 6048.00 04/26/2024 Books