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Principles of marketing / John Ericson A. Policarpio

By: Material type: TextTextBurlington, Canada : Toronto Academic Press , 2024Description: xiii, 233 pages : color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781774697122
Subject(s): LOC classification:
  • SHS HF 5415 P65 2024
Contents:
Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing.
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Holdings
Item type Current library Call number Status Barcode
Books EAC Library Cavite EAC Cavite-Senior High School Library SHS HF 5415 P65 2024 (Browse shelf(Opens below)) Available SHS1374

Includes bibliographical references and index.

Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing.

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