Essentials of strategic management : the quest for competitive advantage /
Gamble, John E.
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf and Arthur A. Thompson. - 8th edition. - xiii, 430 pages : color illustrations ; 25 cm.
Includes index.
pt.1 Concepts and techniques for crafting and executing strategy -- Strategy, business models and competitive advantage -- The strategy formulation, strategy execution process -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position : strategic moves, timing and scope of operations -- Strategies for competing international markets -- Corporate strategy : diversification and the multibusiness company -- Ethics, corporate sustainability and strategy -- Superior strategy execution - another path to competitive advantage -- pt.2 Cases in crafting and executing strategy.
9781266227110
Strategic Planning
Business Planning
SHS HD 30.28 G36 2024
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf and Arthur A. Thompson. - 8th edition. - xiii, 430 pages : color illustrations ; 25 cm.
Includes index.
pt.1 Concepts and techniques for crafting and executing strategy -- Strategy, business models and competitive advantage -- The strategy formulation, strategy execution process -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position : strategic moves, timing and scope of operations -- Strategies for competing international markets -- Corporate strategy : diversification and the multibusiness company -- Ethics, corporate sustainability and strategy -- Superior strategy execution - another path to competitive advantage -- pt.2 Cases in crafting and executing strategy.
9781266227110
Strategic Planning
Business Planning
SHS HD 30.28 G36 2024