Includes index.

pt.1 Concepts and techniques for crafting and executing strategy -- Strategy, business models and competitive advantage -- The strategy formulation, strategy execution process -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position : strategic moves, timing and scope of operations -- Strategies for competing international markets -- Corporate strategy : diversification and the multibusiness company -- Ethics, corporate sustainability and strategy -- Superior strategy execution - another path to competitive advantage -- pt.2 Cases in crafting and executing strategy.