Corporate communication /
Argenti, Paul A.
Corporate communication / Paul A. Argenti - 8th edition. - xxii, 262 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
ch.1 The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8 Investor relations -- ch.9 Government relations -- chn.10 Crisis communication.
9781265092252
Communication in Management
SHS HD 30.3 A74 2023
Corporate communication / Paul A. Argenti - 8th edition. - xxii, 262 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
ch.1 The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8 Investor relations -- ch.9 Government relations -- chn.10 Crisis communication.
9781265092252
Communication in Management
SHS HD 30.3 A74 2023