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Corporate communication / Paul A. Argenti

By: Material type: TextTextNew York, NY : McGraw Hill , 2023Edition: 8th editionDescription: xxii, 262 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781265092252
Subject(s): LOC classification:
  • SHS HD 30.3 A74 2023
Contents:
ch.1 The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8 Investor relations -- ch.9 Government relations -- chn.10 Crisis communication.
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Holdings
Item type Current library Call number Status Barcode
Books EAC Library Cavite EAC Cavite-Senior High School Library SHS HD 30.3 A74 2023 (Browse shelf(Opens below)) Available SHS1292

Includes bibliographical references and index.

ch.1 The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8 Investor relations -- ch.9 Government relations -- chn.10 Crisis communication.

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