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Consumer behavior : building marketing strategy /

Mothersbaugh, David L.

Consumer behavior : building marketing strategy / David L. Mothersbaugh, Susan Bardi Kleiser, and Del I. Hawkins. - Fifth edition - xxiii, 824 pages : colored illustrations ; 26 cm.

Includes index.

Includes bibliographical references.

ISBN: 9781266114762

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF 5415.3 / M68 2024

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