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Consumer behavior : building marketing strategy / David L. Mothersbaugh, Susan Bardi Kleiser, and Del I. Hawkins.

By: Contributor(s): Material type: TextTextNew York : McGraw Hill, 2024Edition: Fifth editionDescription: xxiii, 824 pages : colored illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781266114762
Subject(s): LOC classification:
  • HF 5415.3  M68 2024
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Holdings
Item type Current library Call number Status Barcode
Books EAC Library Cavite EAC Cavite-Foreign Section HF 5415.3 M68 2024 (Browse shelf(Opens below)) Available ML18575

Includes index.

Includes bibliographical references.

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