Consumer behavior : dynamics, dimensions, & models /
Garcia, Lorma S.P.
Consumer behavior : dynamics, dimensions, & models / Lorma S.P. Garcia and Ernesto H. Mendoza. - Second edition - xii, 403 pages ; 26 cm.
Includes bibliographical references
ch. 1. Introduction to the study of consumer behavior -- ch. 2. Market research and consumer behavior -- ch. 3. Market segmentation and positioning -- ch. 4. Roles and issues in advertising -- ch. 5. The consumer decision-making process -- ch. 6. Models of consumer behavior -- ch. 7. Psychological influences on consumer decision making -- ch. 8. Sociological influences on consumer decision making -- ch. 9. Diffusion and innovation.
9786214272020
Consumer behavior
Market segmentation
FIL HF 5415.32 / G37 2025
Consumer behavior : dynamics, dimensions, & models / Lorma S.P. Garcia and Ernesto H. Mendoza. - Second edition - xii, 403 pages ; 26 cm.
Includes bibliographical references
ch. 1. Introduction to the study of consumer behavior -- ch. 2. Market research and consumer behavior -- ch. 3. Market segmentation and positioning -- ch. 4. Roles and issues in advertising -- ch. 5. The consumer decision-making process -- ch. 6. Models of consumer behavior -- ch. 7. Psychological influences on consumer decision making -- ch. 8. Sociological influences on consumer decision making -- ch. 9. Diffusion and innovation.
9786214272020
Consumer behavior
Market segmentation
FIL HF 5415.32 / G37 2025