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Consumer behavior : dynamics, dimensions, & models / Lorma S.P. Garcia and Ernesto H. Mendoza.

By: Contributor(s): Material type: TextTextQuezon City : Unlimited Books, 2025Edition: Second editionDescription: xii, 403 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214272020
Subject(s): LOC classification:
  • FIL HF 5415.32 G37 2025
Contents:
ch. 1. Introduction to the study of consumer behavior -- ch. 2. Market research and consumer behavior -- ch. 3. Market segmentation and positioning -- ch. 4. Roles and issues in advertising -- ch. 5. The consumer decision-making process -- ch. 6. Models of consumer behavior -- ch. 7. Psychological influences on consumer decision making -- ch. 8. Sociological influences on consumer decision making -- ch. 9. Diffusion and innovation.
List(s) this item appears in: EAC Library Cavite - Business Administration
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Holdings
Item type Current library Call number Status Barcode
Books EAC Library Cavite EAC Cavite-Filipiniana Section FIL HF 5415.32 G37 2025 (Browse shelf(Opens below)) Available ML19480

Includes bibliographical references

ch. 1. Introduction to the study of consumer behavior -- ch. 2. Market research and consumer behavior -- ch. 3. Market segmentation and positioning -- ch. 4. Roles and issues in advertising -- ch. 5. The consumer decision-making process -- ch. 6. Models of consumer behavior -- ch. 7. Psychological influences on consumer decision making -- ch. 8. Sociological influences on consumer decision making -- ch. 9. Diffusion and innovation.

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