Media/impact : (Record no. 100063)

MARC details
000 -LEADER
fixed length control field 01468nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260722112427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260710t2025 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789815243239
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P 90
Item number B53 2025
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Biagi, Shirley
245 ## - TITLE STATEMENT
Title Media/impact :
Remainder of title an introduction to mass media /
Statement of responsibility, etc. Shirley Biagi
250 ## - EDITION STATEMENT
Edition statement Thirteenth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia ;
Name of producer, publisher, distributor, manufacturer Cengage ,
Date of production, publication, distribution, manufacture, or copyright notice 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 387 pages :
Other physical details colored illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note sn. I. Mass media industries. ; 1. Mass Media and Everyday Life. ; 2. Books: Rearranging the Page. ; 3. Newspapers: Mobilizing Delivery. ; 4. Magazines: Chasing the Audience. ; 5. Music: Streaming Sounds. ; 6. Radio: Riding New Waves. ; 7. Movies: Digitizing Dreams. ; 8. Television: Switching Channels. ; 9. Digital Media: Widening the Web. -- sn. II. Selling the message. ; 10. Advertising: Catching Consumers. ; 11. Public Relations: Promoting Ideas. -- sn. III. Focusing the message ; 12. News and Information: Staying Connected. ; 13. Social and Political Issues: Shaping the Arguments. ; 14. Law and Regulation: Reforming the Rules. ; 15. Ethics: Taking Responsibility. ; 16. Global Media: Communicating Change.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix EAC Cavite-Foreign Section
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Foreign Section 03/26/2026 7128.00   P 90 B53 2025 ML19609 07/10/2026 7128.00 07/10/2026 Books