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Media/impact : an introduction to mass media / Shirley Biagi

By: Material type: TextTextAustralia ; Cengage , 2025Edition: Thirteenth editionDescription: xxvi, 387 pages : colored illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789815243239
Subject(s): LOC classification:
  • P 90  B53 2025
Contents:
sn. I. Mass media industries. ; 1. Mass Media and Everyday Life. ; 2. Books: Rearranging the Page. ; 3. Newspapers: Mobilizing Delivery. ; 4. Magazines: Chasing the Audience. ; 5. Music: Streaming Sounds. ; 6. Radio: Riding New Waves. ; 7. Movies: Digitizing Dreams. ; 8. Television: Switching Channels. ; 9. Digital Media: Widening the Web. -- sn. II. Selling the message. ; 10. Advertising: Catching Consumers. ; 11. Public Relations: Promoting Ideas. -- sn. III. Focusing the message ; 12. News and Information: Staying Connected. ; 13. Social and Political Issues: Shaping the Arguments. ; 14. Law and Regulation: Reforming the Rules. ; 15. Ethics: Taking Responsibility. ; 16. Global Media: Communicating Change.
List(s) this item appears in: EAC Library Cavite - BA Communication
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Holdings
Item type Current library Call number Status Barcode
Books EAC Library Cavite EAC Cavite-Foreign Section P 90 B53 2025 (Browse shelf(Opens below)) Available ML19609

Includes index.

Includes bibliographical references

sn. I. Mass media industries. ; 1. Mass Media and Everyday Life. ; 2. Books: Rearranging the Page. ; 3. Newspapers: Mobilizing Delivery. ; 4. Magazines: Chasing the Audience. ; 5. Music: Streaming Sounds. ; 6. Radio: Riding New Waves. ; 7. Movies: Digitizing Dreams. ; 8. Television: Switching Channels. ; 9. Digital Media: Widening the Web. -- sn. II. Selling the message. ; 10. Advertising: Catching Consumers. ; 11. Public Relations: Promoting Ideas. -- sn. III. Focusing the message ; 12. News and Information: Staying Connected. ; 13. Social and Political Issues: Shaping the Arguments. ; 14. Law and Regulation: Reforming the Rules. ; 15. Ethics: Taking Responsibility. ; 16. Global Media: Communicating Change.

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