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Advertising/ O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.

By: Contributor(s): Material type: TextTextCincinnati, Ohio South-Western College Publishing, 2000Edition: 2nd editionDescription: xxxvii, 694 pagesISBN:
  • 324006616
Subject(s): LOC classification:
  • HF 5821 O34 2000
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/O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.

Mass Communication

SCHOOL OF ARTS, SCIENCES AND TEACHER EDUCATION

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