Advertising/ (Record no. 84448)

MARC details
000 -LEADER
fixed length control field 00794nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230719s2000 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 324006616
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5821 O34 2000
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 13025
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
245 10 - TITLE STATEMENT
Title Advertising/
Statement of responsibility, etc. O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.
250 ## - EDITION STATEMENT
Edition statement 2nd edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cincinnati, Ohio
Name of producer, publisher, distributor, manufacturer South-Western College Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 694 pages
591 ## -
-- /O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.
521 ## - TARGET AUDIENCE NOTE
Target audience note Mass Communication
590 ## - LOCAL NOTE (RLIN)
Local note SCHOOL OF ARTS, SCIENCES AND TEACHER EDUCATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planninng
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Classification part H
Item part HF
Koha item type CIRCULATION BOOKS

No items available.