Advertising/ O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.

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TextCincinnati, Ohio South-Western College Publishing, 2000Edition: 2nd editionDescription: xxxvii, 694 pagesISBN:

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/O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.

Mass Communication

SCHOOL OF ARTS, SCIENCES AND TEACHER EDUCATION

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