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Advertising/

O'Guinn, Thomas C.

Advertising/ O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. - 2nd edition - xxxvii, 694 pages

Mass Communication

ISBN: 324006616

Subjects--Topical Terms:
Advertising
Advertising media planninng

LC Class. No.: HF 5821 O34 2000

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