Essentials of marketing research /
Hair, Joseph F.
Essentials of marketing research / Joseph f. Hair, David J. Ortinau and Dana E. Harrison. - Sixth edition - xx, 428 pages : 26 cm.
Includes bibliographical references and index.
Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results.
9781266261503
HF 5415.2 / E87 2024
Essentials of marketing research / Joseph f. Hair, David J. Ortinau and Dana E. Harrison. - Sixth edition - xx, 428 pages : 26 cm.
Includes bibliographical references and index.
Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results.
9781266261503
HF 5415.2 / E87 2024