Essentials of marketing research / Joseph f. Hair, David J. Ortinau and Dana E. Harrison.

By:

Hair, Joseph F

Contributor(s):

Material type: Text

TextNew York : Mc Graw Hill , 2023Edition: Sixth editionDescription: xx, 428 pages : 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266261503

LOC classification:

HF 5415.2 E87 2024

Contents:

Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	EAC Library Cavite EAC Cavite-Foreign Section	HF 5415.2 E87 2024 (Browse shelf(Opens below))	c1	Available	ML17510

Includes bibliographical references and index.

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