Essentials of marketing research / (Record no. 94409)

MARC details
000 -LEADER
fixed length control field 01003nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240111135957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240111b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781266261503
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number E87 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 ## - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. Joseph f. Hair, David J. Ortinau and Dana E. Harrison.
250 ## - EDITION STATEMENT
Edition statement Sixth edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Mc Graw Hill ,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 428 pages :
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Authors.
Personal name Ortinau, david J.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Authors.
Personal name Harrison, Dana E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix EAC Cavite-Foreign Section
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Foreign Section 11/15/2023 5445.00 1 HF 5415.2 E87 2024 ML17510 07/20/2026 07/14/2026 c1 5445.00 01/11/2024 Books