Advertising marketing and sales management /
Aggarwal, Madhuri
Advertising marketing and sales management / Madhuri Aggarwal. - x, 294 pages ; 25 cm.
Includes index
Includes bibliographical references
1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management
9789395577663
Advertising--Management
Sales management
Marketing
HF 5823 / A34 2025
Advertising marketing and sales management / Madhuri Aggarwal. - x, 294 pages ; 25 cm.
Includes index
Includes bibliographical references
1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management
9789395577663
Advertising--Management
Sales management
Marketing
HF 5823 / A34 2025