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Advertising marketing and sales management / Madhuri Aggarwal.

By: Material type: TextTextNew Delhi, India : Paradise Press, 2025Description: x, 294 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789395577663
Subject(s): LOC classification:
  • HF 5823 A34 2025
Contents:
1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management
List(s) this item appears in: EAC Library Cavite - BA Communication
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Holdings
Item type Current library Call number Status Barcode
Books EAC Library Cavite EAC Cavite-Foreign Section HF 5823 A34 2025 (Browse shelf(Opens below)) Available ML19461

Includes index

Includes bibliographical references

1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management

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