Advertising marketing and sales management / (Record no. 99472)

MARC details
000 -LEADER
fixed length control field 01206nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260410135147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260326t2025 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789395577663
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number A34 2025
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aggarwal, Madhuri
245 10 - TITLE STATEMENT
Title Advertising marketing and sales management /
Statement of responsibility, etc. Madhuri Aggarwal.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi, India :
Name of producer, publisher, distributor, manufacturer Paradise Press,
Date of production, publication, distribution, manufacture, or copyright notice 2025.
300 ## - PHYSICAL DESCRIPTION
Extent x, 294 pages ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Advertising management -- 2. Theory of advertising and product quality -- 3. Marketing and promotions and sales -- 4. Brand management -- 5. Creativity in advertising -- 6. Advertising and business models -- 7. Media selection and advertising management -- 8. Understanding consumer behavior and market research -- 9. Evolution of sales management -- 10. The marketing and sales department -- 11. Sales and distribution management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix EAC Cavite-Foreign Section
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Foreign Section 02/09/2026 3593.70 1 HF 5823 A34 2025 ML19461 11/10/2026 11/10/2026 3593.70 03/26/2026 Books